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WHO WE ARE
OUR STORY. OUR VISION. OUR IMPACT
SHAPE THE FUTURE OF FITNESS
ESTABLISH A CENTRE OF EDUCATIONAL EXCELLENCE
EDUCATION, FROM THE INSIDE OUT
For years, a disconnect has existed in the fitness industry. We've seen it from both sides: talented, aspiring coaches graduating with skills that don’t quite meet the real-world needs of a modern facility, and well-meaning operators frustrated by a talent pipeline that isn't fit for purpose.
Active Global is not just another third-party training provider.
Our purpose has always been to empower you. We believe the most potent and relevant education comes from within the very heart of our communities—from the local leisure operators and fitness facilities that live and breathe health and wellness every day.
WE ARE THE BACKBONE FOR YOUR FUNCTIONAL SKILLS
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TOGETHER WE THRIVE
FOUNDING STORY
Our story didn't begin with a business plan, but with an observation. Having worked as a coach, an educator, and a leader of large fitness teams for over 25 years, our founder, Steve Harrison, witnessed the persistent friction between training providers and operators firsthand. Having seen the recruitment struggles and heard the valid complaints that newly qualified professionals often lacked the crucial soft skills and practical awareness to truly thrive...
He realised the answer was not to become a slightly better version of the old model. The answer was to create a new model entirely.
The founding idea was radical in its simplicity: Stop criticising the supply of talent and take control of creating it. This led to the development of the Hosted Academy framework—a system designed not to impose a rigid doctrine, but to provide the tools for operators to become the standard-bearers of quality education themselves. It was a framework born from years of experience, designed to solve a problem from the inside out.
PARTNERSHIP PHILOSOPHY
Our model is born from a simple question: What if you didn't have to rely on external providers? What if you could cultivate your own exceptional talent, infused with your unique values and culture from day one?
This is the principle of our Hosted Academy partnership. We don't replace you; we enable you. We provide the essential, accredited framework: the expert-written curriculum, the online learning platform, and the robust quality assurance that guarantees national standards.
You provide the vital context: your facility, your ethos, and your team. You layer your unique methodologies on top of our framework, creating a generation of professionals who are not only qualified and fit for industry, but are a perfect fit for your organisation and community. In doing so, the debate over standards ends, because you now lead the charge in upholding them.
VISION - MISSION - VALUES
OUR GUIDING PRINCIPLES
To bridge the gap we saw between traditional fitness education and the real-world needs of our industry, we knew we needed more than just a mission; we needed a set of clear principles to guide our actions and define our promise.
We believe that to create lasting change, a vision alone isn't enough. It requires a different way of thinking—a deliberate mindset that turns purpose into action.
This is why our principles are more than just words on a page. They are the foundation of how we work: active commitments we make to ourselves, our partners, and the future of wellness. They are not passive ideals; they are the promises that shape our partnerships and drive our innovation.
Ultimately, these principles guide our contribution to an industry that can truly make a difference, helping more people take ownership of their own health and wellbeing. They define how we show up, how we lead, and the promise we make to everyone we work with: to be a trusted guide on the path to excellence.
BRIDGE THE GAP
Provide the tools and pathway our partners need to succeed.
CREATE THE PATH - SHARE THE COMPASS
Lead the way with a unique path and ultimate belief.
Guide others through knowledge and direction.
LEARN AND LET GO
Act with purpose, show up and deliver on promises.
Focus on future solutions with only positive energy.
KEEP MOVING FORWARD - BE THERE
Serve as a trusted presence, always have a partner's corner.
Be relentless and resilient, always building momentum.
WEAR THE T-SHIRT
Proudly represent as a true fan and team member.
We champion you!
VISION AND VALUES
To be the trusted partner for aspiring fitness and wellness professionals, providing unparalleled support, resources, and innovative training to help them achieve their goals, foster personal growth, and make a lasting impact on their communities.
Our team of experienced coaches, tutors, and master trainers have empowered aspiring fitness professionals and teams around the world for over 25 years. Now, we bring that wealth of knowledge to you, helping you to reach your fitness goals.
We pave the way for a community of professionals who not only meet industry standards but surpass them.
Our mission is to elevate the standards of the fitness and wellness industry by equipping individuals with the knowledge, skills, and mindset necessary to thrive in a dynamic and evolving landscape.
At Active Global, our mission goes beyond education; it's a commitment to shaping futures, fostering leadership, and contributing to the vitality of the global wellness community.
STRONGER TOGETHER
Supporting statement to go in here
ALWAYS LEARNING
Strapline to go with the value heading
GIVE IT A GO
Sentence to strengthen the meaning of the value
PROUD MILESTONES
These numbers are not boasts; they are simply the evidence. They are the tangible outcomes that prove when operators are empowered to cultivate their own talent, the entire ecosystem benefits.
£4,600
A natural financial benefit of building your talent pipeline in-house. You cultivate and hire professionals already aligned with your vision.
£134,000+
Incredible potential outcomes of a model that creates a new, sustainable income stream while solving core operational challenges.
94%
Proof that when you provide a meaningful career pathway, loyalty and excellence follow: Long lasting results of deep investment.
25+yrs
The depth of industry knowledge that underpins our framework, ensuring our partnership is built on a foundation of proven understanding.
EDUCATION, FROM THE INSIDE OUT
For years, a disconnect has existed in the fitness industry. We've seen it from both sides: talented, aspiring coaches graduating with skills that don’t quite meet the real-world needs of a modern facility, and well-meaning operators frustrated by a talent pipeline that isn't fit for purpose.
Active Global is not just another third-party training provider.
Our purpose has always been to empower you. We believe the most potent and relevant education comes from within the very heart of our communities—from the local leisure operators and fitness facilities that live and breathe health and wellness every day.
FOUNDING STORY
Our story didn't begin with a business plan, but with an observation. Having worked as a coach, an educator, and a leader of large fitness teams for over 25 years, our founder, Steve Harrison, witnessed the persistent friction between training providers and operators firsthand. Having seen the recruitment struggles and heard the valid complaints that newly qualified professionals often lacked the crucial soft skills and practical awareness to truly thrive...
He realised the answer was not to become a slightly better version of the old model. The answer was to create a new model entirely.
The founding idea was radical in its simplicity: Stop criticising the supply of talent and take control of creating it. This led to the development of the Hosted Academy framework—a system designed not to impose a rigid doctrine, but to provide the tools for operators to become the standard-bearers of quality education themselves. It was a framework born from years of experience, designed to solve a problem from the inside out.
OUR PARTNERSHIP PHILOSOPHY
Our model is born from a simple question: What if you didn't have to rely on external providers? What if you could cultivate your own exceptional talent, infused with your unique values and culture from day one?
This is the principle of our Hosted Academy partnership. We don't replace you; we enable you. We provide the essential, accredited framework: the expert-written curriculum, the online learning platform, and the robust quality assurance that guarantees national standards.
You provide the vital context: your facility, your ethos, and your team. You layer your unique methodologies on top of our framework, creating a generation of professionals who are not only qualified and fit for industry, but are a perfect fit for your organisation and community. In doing so, the debate over standards ends, because you now lead the charge in upholding them.
SET THE STANDARD
Go above and beyond...
Deliver in-house qualifications that not only
meet National Occupational Standards but also reflect your unique values
and aspirations.
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SET THE STANDARD
Go above and beyond...
Deliver in-house qualifications that not only
meet National Occupational Standards but also reflect your unique values
and aspirations.
IN TRUSTED COMPANY
COACHING PURISTS
Our team of experienced coaches, tutors, and master trainers have empowered aspiring fitness professionals and teams around the world for over 25 years. Now, we bring that wealth of knowledge to you, helping you to reach your fitness goals.
We pave the way for a community of professionals who not only meet industry standards but surpass them.
Our Story - Our Mission
Our team of experienced coaches, tutors, and master trainers have empowered aspiring fitness professionals and teams around the world for over 25 years. Now, we bring that wealth of knowledge to you, helping you to reach your fitness goals.
We pave the way for a community of professionals who not only meet industry standards but surpass them.
Our mission is to elevate the standards of the fitness and wellness industry by equipping individuals with the knowledge, skills, and mindset necessary to thrive in a dynamic and evolving landscape.
At Active Global, our mission goes beyond education; it's a commitment to shaping futures, fostering leadership, and contributing to the vitality of the global wellness community.
FOUNDING STORY
Our story didn't begin with a business plan, but with an observation. Having worked as a coach, an educator, and a leader of large fitness teams for over 25 years, our founder, Steve Harrison, witnessed the persistent friction between training providers and operators firsthand. Having seen the recruitment struggles and heard the valid complaints that newly qualified professionals often lacked the crucial soft skills and practical awareness to truly thrive...
He realised the answer was not to become a slightly better version of the old model. The answer was to create a new model entirely.
The founding idea was radical in its simplicity: Stop criticising the supply of talent and take control of creating it. This led to the development of the Hosted Academy framework—a system designed not to impose a rigid doctrine, but to provide the tools for operators to become the standard-bearers of quality education themselves. It was a framework born from years of experience, designed to solve a problem from the inside out.
FROM LEISURE FACILITY TO LEARNING INSTITUTION
We partner with leading organisations in the health and fitness industry to develop educational academies, deliver bespoke curated qualifications and provide rewarding career development pathways.
Our Hosted Academies offer the ideal blend of online learning and face-to-face expert led tuition, delivered in community centric businesses looking to offer career opportunities to their customers and elevate the industry standards in health and fitness.
Nurture your talent pipeline
Train tomorrow's fitness professionals and build a talent pool of skilled coaches aligned to industry standards and your core values
Enhance your brand
Establish your organisation as a centre of excellence and empower your local community through valuable career development pathways
Generate new income
Diversify and expand your revenue streams, with our course frameworks and exclusive territory rights, for assured market success,
Full turnkey solution
A complete package of bespoke curriculums, staff training, white-label resources and ongoing support, ensuring academy success.
BECOME A RECOGNISED CENTRE FOR WELLNESS EDUCATION
The Partner of Choice for Leading Operators.
A proven partnership model trusted by local authority leisure trusts, multi-site operators, and independent fitness businesses.
Collaboration through education to shape the future of fitness.
FOUNDING STORY
Steve Harrison, a seasoned fitness leader with over two decades of experience, founded Active Global with a mission to empower the next generation of fitness professionals. As a former professional cyclist and world renowned educator, Steve brings a unique blend of athletic expertise and educational leadership to his role.
A pioneer in the fitness industry, Steve has helped shape boutique fitness concepts and industry standards. He's personally trained over 3,000 course graduates and led global teams with over 700 personal trainers, achieving award-winning innovations and industry-high results.
Steve leads a dedicated team of hand-picked expert tutors, providing exceptional educational experiences to our learners.
GET IN TOUCH
If you have further questions you'd like to discuss before you embark on your course and would like to speak with one of our course experts, please reach out and we will be more than happy to help.
Our most common questions are compiled within our FAQ page along with our blog articles and e-books so please feel free to explore this too. You may find all of the answers you're looking for!
We look forward to speaking with you and welcoming you onto one of our courses.